About Us
CEA-licensed Singapore property advisor — new launches, HDB upgrades, asset progression. Data-backed. No sales agenda. CEA Reg No. R008385F.
Who I work with
I work primarily with three groups of people:
HDB upgraders navigating the EC and private condo market — getting the timing, CPF position, and entry point right matters as much as choosing the right property.
First-time private buyers who want to understand what they are actually buying — not just the developer's floor plan, but the exit thesis, the lease mechanics, and the honest trade-offs.
Investors building a portfolio that compounds over time — reviewing the full asset progression, not just the next transaction.
My focus corridors are District 20 and District 26 — Ang Mo Kio, Bishan, Thomson, Lentor, Springleaf, Upper Thomson — and the River Valley corridor for investors tracking RCR new launch pricing.
What I bring to the table
Beyond transaction advisory, I have a background in residential estate management — having managed strata properties across the full spectrum from Executive Condominiums to ultra-luxury condominiums.
That means when I look at a resale condo, I am not just evaluating the unit. I am assessing the MCST financials, the sinking fund position, the maintenance culture of the estate, and what the AGM minutes say about deferred problems. That perspective is difficult to find in a typical agent-client relationship.
I also read the data. Singapore's property market produces more information than most buyers know what to do with — URA transaction records, developer sales figures, land cost trends, ABSD policy shifts, household income data. The Insights section on this site is where I publish what I find, without a sales agenda attached.
How I work
Every recommendation I make is built on three things: your financial position, your timeline, and what the data actually says about the asset you are considering.
I do not push projects. I do not have preferred developers. And I will not tell you something is a good buy if the numbers say otherwise.
If you have read the articles on this site, you already know how I think. That is intentional.
What I focus on
New Launch Analysis — Rigorous comparison of launches across Upper Thomson, Lentor, and River Valley. PSF trends, developer track record, supply pipeline, and exit thesis.
HDB Upgrade Strategy — Timing, CPF planning, and the right entry point into the EC or private market. The upgrade path matters as much as the property itself.
Asset Progression — How to move from one property to the next in a way that builds wealth, not just upgrades lifestyle. That means reviewing your full portfolio, not just the next transaction.
Property Management — Hands-on landlord support: tenant relations, maintenance coordination, rent optimisation, and keeping your asset performing between transactions.
Let's talk
The best first step is a conversation. Tell me what you are considering — the property, the corridor, the budget, the timeline — and I will tell you honestly whether the data supports it.
📲 WhatsApp: +65 9111 1173 📧 Email: mychoicehomez@gmail.com
Or start reading: Singapore Mortgage Rates 2026: Fix or Float? · New Launch vs Resale: Which Makes More Money? · HDB Upgrader Guide: Resale Condo Pros and Cons
James Ong | CEA Reg No. R008385F | PropNex Realty Pte Ltd
