STAR Scorecard: Amberwood at Holland, District 10, 2026

James's professional assessment. Not investment advice. Based on the developer's price guide of early October 2026 and launch sales reported by EdgeProp.

S: Schools (15%)
Methodist Girls' School within 1km and Pei Hwa Presbyterian Primary within 2km (EdgeProp). Check your block with MOE before you book.
4.5 / 5
T: Transport and Transformation (35%)
King Albert Park on the Downtown Line is about 1km away in a straight line, and LTA plans it as a Cross Island Line interchange. The precinct around you is still to be built.
3.5 / 5
A: Amenities (20%)
Across the road from Holland Green Linear Park and the Rail Corridor. Beauty World and Holland Village for daily needs. Shops inside the precinct come later.
3.5 / 5
R: Returns (30%)
Launch average of $3,019 psf, below Dunearn House and River Modern. Only 3- to 5-bedroom units, so the resale buyer pool is narrower and rent will not carry the loan.
3.5 / 5
73
Selective, strong for families who will live in it
Weighted score out of 100: Schools 15%, Transport 35%, Amenities 20%, Returns 30%.

New Launch Review | Holland Plain | District 10

If you have outgrown your three-bedroom, want a real family home near Methodist Girls' School and would rather look at a park than a highway, Amberwood is one of the few new launches in District 10 built only for you. There are no one- or two-bedroom units here. Every home is three to five bedrooms, in low-rise blocks of four to six storeys. That is also why it is selling slowly, and for a buyer who knows what they want, a slow launch can be a good one to walk into.

Direct answer

Amberwood at Holland is a 212-home, 99-year development by Sim Lian Group at Holland Link, the first private project in the new Holland Plain precinct. All units are three to five bedrooms, from 872 sq ft. It sold 23 units on its launch weekend in September 2026 at an average of $3,019 psf (EdgeProp). On the developer's early-October price guide, three-bedroom units start from $2,542,000.

Where it sits

500m 1km King Albert Park DT6 about 960m, straight line Beauty World DT5 Sixth Avenue DT7 about 1.1km, straight line Methodist Girls' School, about 710m Pei Hwa Presbyterian, about 1.7km Holland Green Linear Park, about 730m Rail Corridor entrance, about 860m Dunearn House new launch, about 890m Amberwood at Holland Holland Link, Holland Plain Amberwood at Holland Downtown Line Primary school Nearby launch Park Distances: straight line from the approximate site centre. Map data: OpenStreetMap contributors

Distances are straight-line from the approximate site centre to station and school locations, October 2026.

212Homes, 3 to 5 bedrooms only
4 to 6Storeys, 11 low-rise blocks
$3,019psf average, launch weekend
$2.542mFrom, 3-bedroom, early Oct 2026 guide
23 soldOn launch weekend, 11% of 212
3.18mCeiling height

Why you would buy Amberwood

Buy Amberwood if you are a family that needs three bedrooms or more, you want Methodist Girls' School within 1km, and you plan to live in the home for ten years or longer. If you want a smaller unit, rental income or a quick resale, this project was not designed for you.

A family home, not an investor's building

The 212 homes are split into 74 three-bedroom units of 872 to 980 sq ft, 74 four-bedroom units of 1,076 to 1,313 sq ft and 64 five-bedroom units of 1,335 to 1,572 sq ft (EdgeProp). With no small units, your neighbours will mostly be owners who live there, not landlords. That usually means fewer tenants moving in and out, and more owners who care about how the building is maintained.

Low-rise, with ceilings to match

The blocks are four to six storeys, with 3.18m ceilings, V-ZUG appliances and Villeroy & Boch fittings (EdgeProp). It is across the road from Holland Green Linear Park and next to a planned park. For a family moving out of a high-rise flat, the scale feels closer to a cluster house than a condo tower.

The school and the station

Methodist Girls' School is within 1km and Pei Hwa Presbyterian Primary within 2km (EdgeProp). King Albert Park station on the Downtown Line is about 1km away in a straight line, and LTA plans it as an interchange with the Cross Island Line. Holland Village and Beauty World cover dining and daily shopping until the precinct's own shops arrive.

Who should skip Amberwood

  • Your budget is under about $2.5 million. The smallest unit starts there. Analysts quoted by EdgeProp noted that many households have budgets below this, which is why the buyer pool is narrow.
  • You need rent to cover the loan. Large units in this area rent well in absolute terms, but at $3,000 psf the yield will be thin.
  • You might sell within five years. Holland Plain's next plots will launch new units next door, and your buyer will be choosing between your resale and a brand-new home.
  • You want a finished neighbourhood. Expect cranes and road works on the plots around you for years.

GFA harmonisation: compare new with new

Amberwood was tendered after the GFA harmonisation rules took effect on 1 June 2023, so its floor areas exclude air-con ledges. Skye at Holland, Dunearn House and River Modern were sold under the same rules, so their psf compares directly. Older District 10 resale condos include spaces a new project leaves out, so their psf understates the real price of living space. My GFA harmonisation guide explains the rule.

Why not Skye at Holland, Dunearn House or Holland Plain Plot 2?

Choose one of the others if you want a smaller unit, a lower total price or a bigger, more liquid development. Amberwood wins when you need a large family unit in a low-rise setting near Methodist Girls' School.

Amberwood at Holland
99-year, 212 homes, Holland Link
Price (harmonised psf)$3,019 average on launch weekend, from $2.516m
Sold23 of 212 on launch weekend
Choose it ifYou need three bedrooms or more in a low-rise block
Skye at Holland
99-year, 666 homes, Holland Drive
Price (harmonised psf)$2,953 average, 99% sold
EntryFrom $1.51m
Choose it ifYou can find a resale unit and want a larger, more liquid estate
99-year, 380 homes, Dunearn Road
Price (harmonised psf)$3,140 average, 56% sold
EntryFrom $1.475m
Choose it ifYou want a smaller unit on an established road
Holland Plain Plot 2
99-year, about 280 homes, next door
PriceNot out. Land at $1,491 psf ppr, sole bid
LaunchSlated for 2Q 2027
Choose it ifYou can wait and want to compare two Sim Lian projects

Sources: EdgeProp, Amberwood at Holland launch weekend sales and CCR launch comparison, 27 September 2026 (sales status as reported then); EdgeProp, Holland Plain GLS sole bid, May 2026.

The question you are already asking: why not a CCR condo?

Amberwood averaged $3,019 psf on its launch weekend. One Marina Gardens averaged $2,953 psf and Aurea $3,005 psf, so a buyer at this budget compares all three, and the psf is almost the same.

What you compareAmberwoodOne Marina GardensAurea
Price psf$3,019 average, launch weekend, September 2026$2,953 average at launch, April 2025$3,005 average at launch, March 2025
Entry price$2.542 million for a 3-bedroom of 872 sq ft$1.163 million for a one-bedroomFrom $2,750 psf at preview
Home mix3 to 5 bedrooms only1 and 2-bedroom units were about 83% of launch-day sales2 to 4 bedrooms in phase one
Launch weekend sales23 of 212 (11%)353 of 937 (38%)23 of 78 released

Sources: EdgeProp (Amberwood launch weekend, September 2026); EdgeProp (One Marina Gardens launch, April 2025, and sales to May 2025; Aurea launch and preview, February and March 2025); IRAS (ABSD rates from 27 April 2023). The One Marina Gardens and Aurea figures are launch-time and dated.

The price per square foot is almost the same, so the difference is what you are buying. Amberwood has only three to five bedrooms, in 11 low-rise blocks, with Methodist Girls' School within 1km. The other two launched with a much higher share of smaller units, which suits a buyer who wants a city address more than a family home.

CCR sales have been uneven, not weak across the board. One Marina Gardens sold 38% on launch weekend and about 46% by May 2025, according to EdgeProp. At the Aurea launch, analysts quoted by EdgeProp called sales encouraging after what they described as mostly lacklustre CCR sales since the April 2023 ABSD change. I would not read that as a verdict on any one project.

Choose a CCR condo if you want a smaller home in the centre, you are not choosing a school, and a faster launch weekend gives you comfort. Choose Amberwood if you need three bedrooms or more, want Methodist Girls' School within 1km, and plan to live there for ten years or longer. Amberwood sold 11% of its homes on launch weekend against 38% at One Marina Gardens, which is a slower start you should weigh.

What the market isn't telling you

1. The slow start is the buyer's opening

Amberwood's 11% take-up on its launch weekend was the lowest of any CCR launch in the past 12 months (EdgeProp). That says more about the unit sizes than the location. Analysts quoted by EdgeProp said buyers of larger homes are taking more time, and that for anyone looking for 870 sq ft or more in the CCR, Amberwood is among the more competitively priced options. For you, a slow launch means more stacks to choose from and less pressure to decide on the day.

2. The land price was not a lone bid

Sim Lian's $1,432 psf ppr for Holland Link was the top of five bids and about 22% above the next highest, from Wee Hur Holdings at $1,172 psf ppr (EdgeProp). Sim Lian then won the next Holland Plain plot as the only bidder, at $1,491 psf ppr. The developer is clearly betting on the precinct. That does not set your resale price, but it does mean the next Holland Plain launch is likely to be priced above Amberwood's.

3. You are buying plot one of a precinct

Holland Plain is being built out plot by plot. Living in the first project means construction around you for years, and shops and community spaces that arrive in stages. It also means every later launch next door will be priced against yours. If those launch higher, your home looks good value. If you need to sell before they complete, you compete with them.

4. 212 owners share the bills

Pools, gyms and landscaping cost about the same to run whether there are 212 owners or 1,000. In a smaller estate, each owner carries a bigger share. Ask for the projected maintenance fee for your unit type and the sinking fund plan before you sign. Ask who the first managing agent will be, and how quickly defects were fixed at Sim Lian's recent projects.

Strengths and watch points

Strengths
  • All 3- to 5-bedroom, mostly owner-occupiers
  • Low-rise blocks with 3.18m ceilings
  • Methodist Girls' School within 1km
  • Launch psf below Dunearn House and River Modern
  • Plenty of stacks still to choose from
Watch points
  • Entry price of about $2.5 million
  • Thin rental yield at this psf
  • Years of construction on the plots around it
  • Next door's Plot 2 launches in 2027
  • Higher shared costs per owner in a 212-unit estate

Would you rather

A. An 872 sq ft three-bedroom at Amberwood, from $2,542,000 ($2,915 psf) on the early-October price guide, with your pick of stacks today.

B. Wait for Holland Plain Plot 2 next door, slated for 2Q 2027, on land that cost 4% more and with no prices yet.

James picks A, for a family that needs the space and plans to stay ten years or more, and only for units at or below about $3,000 psf. Plot 2's land cost more, so it is unlikely to launch cheaper. Waiting gives you more to compare, but not a lower price. If you are not sure you need three bedrooms or more, neither option is right for you.

What I think you should do

If you are a family upgrader, ask for the current price guide and shortlist units at or below about $3,000 psf. On the early-October guide, that covers most three- and four-bedroom units on the lower floors. Use the slow sales pace to compare stacks properly: facing, distance from future construction, and which side looks onto the park.

If Methodist Girls' School is part of the reason, check your block with MOE before you commit. If you are selling an HDB flat or another condo first, plan the sequence with my funds gap check. For CPF and financing, speak to a licensed financial adviser for advice specific to your situation. Upcoming Holland Plain plots are on my GLS Tracker.

James's Note Amberwood is not for everyone, and the launch numbers show it. But the buyers it is for are exactly the ones who struggle to find a new home in District 10: families who need three or four real bedrooms and do not want to live 30 floors up. At about $3,000 psf, I think it is fairly priced against Dunearn House and River Modern, and the next Holland Plain launch is unlikely to be cheaper. What I would not do is buy here for rent, or plan to sell before the precinct around it is built. I will update this page as sales and prices change. James Ong, CEA Reg No. R008385F, PropNex Realty

Your next move, before you visit the showflat

Do these three things now, in this order:

  1. Know your budget. The smallest unit starts at $2.542 million. Work out your loan limit and cash with a funds gap check, and check whether ABSD applies to you.
  2. Test the school. Check your block's distance to Methodist Girls' School with MOE, because the straight-line figure may not match the boundary.
  3. Choose your stack. Send me the units you like. I will tell you which stacks I would avoid, before you reserve.

Send me the units you like on WhatsApp. I will check them against the price guide, Skye at Holland and Dunearn House, and your budget, in writing. No pitch, and no pressure to buy anything. If the numbers say wait, I will tell you.

WhatsApp James your numbers

Not ready? Read GLS Tracker first.

Frequently asked questions

Why not buy a CCR condo like One Marina Gardens or Aurea instead?+ Read- Hide

The price per square foot is close: Amberwood averaged $3,019 psf on launch weekend against $2,953 at One Marina Gardens and $3,005 at Aurea. The difference is the home. Amberwood is three to five bedrooms only, with Methodist Girls' School within 1km. Buy in the CCR if you want a smaller central home. Buy Amberwood if you are a family that needs the space and the school, and can accept a slower launch weekend (11% sold).

How much does Amberwood at Holland cost?+ Read- Hide

On the developer's early-October 2026 price guide, after a 1% limited-time discount, three-bedroom units start from $2,542,000 ($2,915 psf), four-bedroom from $3,143,000 and five-bedroom premium from $3,952,000. Launch-weekend sales averaged $3,019 psf (EdgeProp). The guide covers selected lower floors, so higher floors cost more.

How many units did Amberwood sell at launch?+ Read- Hide

Sim Lian sold 23 of the 212 units over the launch weekend in late September 2026, at an average of $3,019 psf (EdgeProp). That was about a third of the 70 units released in the first phase. Eleven were four-bedroom, nine three-bedroom and three five-bedroom.

Why does Amberwood have no one- or two-bedroom units?+ Read- Hide

The developer designed it for families and owner-occupiers. All 212 homes are three to five bedrooms, from 872 to 1,572 sq ft, in 11 low-rise blocks of four to six storeys. The trade-off is a high entry price of about $2.5 million, which narrows the pool of buyers.

Which schools are near Amberwood?+ Read- Hide

Methodist Girls' School is within 1km and Pei Hwa Presbyterian Primary School within 2km, according to EdgeProp. On my map, Methodist Girls' is about 710m from the approximate site centre. Check your exact block with MOE before relying on school priority.

Who should not buy Amberwood?+ Read- Hide

Skip it if your budget is below about $2.5 million, if you need rent to cover the mortgage, or if you may sell within five years, when later Holland Plain launches will compete with your unit. Also skip it if you want a finished neighbourhood, because the plots around it will be under construction for years.

Should I buy Amberwood or wait for Holland Plain Plot 2?+ Read- Hide

Plot 2 next door was won by Sim Lian as the only bidder at $1,491 psf ppr, about 4% above Amberwood's land price, and is slated to launch in 2Q 2027 (EdgeProp). It is unlikely to launch cheaper. Wait only if you want more choice and can delay your move.

How far is Amberwood from the MRT?+ Read- Hide

King Albert Park station on the Downtown Line is about 960m from the approximate site centre in a straight line, and Sixth Avenue about 1.1km. LTA plans King Albert Park as an interchange with the Cross Island Line.

Sources+ Show all 14- Hide
  1. EdgeProp and Yahoo News Singapore, Sim Lian submits top bid of $1,432 psf ppr for Holland Link GLS site, 22.2% higher than next bid, July 2025
  2. URA, tender award for the sale site at Holland Link, August 2025
  3. EdgeProp and The Edge Singapore, Sim Lian puts in sole bid of $1,491 psf ppr for Holland Plain site, May 2026
  4. The Edge Singapore, Sim Lian to preview 212-unit Amberwood at Holland from 11 September, September 2026
  5. EdgeProp, Amberwood at Holland sells 11% of units on launch weekend, averaging $3,019 psf, 27 September 2026
  6. The Edge Singapore, Amberwood at Holland sells 23 units at $3,019 psf average, September 2026
  7. Sim Lian Group, Amberwood at Holland price guide, early October 2026
  8. EdgeProp and Yahoo News Singapore, new private home sales, September 2026
  9. LTA, Downtown Line and Cross Island Line station information
  10. URA, GFA harmonisation for strata developments, effective 1 June 2023
  11. MOE, Primary 1 registration and home-school distance guidelines
  12. EdgeProp, One Marina Gardens launch and monthly developer sales reports, April and May 2025
  13. EdgeProp, Aurea at Golden Mile launch and preview reports, February and March 2025
  14. IRAS, Additional Buyer Stamp Duty rates from 27 April 2023
Disclaimer & Licensing+-

This article is for informational and educational purposes only. It does not constitute financial, investment, or legal advice. Property investments involve risk. Past performance is not indicative of future results. Readers should seek independent advice from licensed professionals before making any property or financial decision. James Ong is a licensed real estate salesperson (CEA Reg No. R008385F) with PropNex Realty Pte Ltd and is not a licensed financial adviser.

James Ong | CEA Reg No. R008385F | PropNex Realty Pte Ltd