🌟 STAR Market Scorecard — Singapore New Launch Pricing · June 2026 James's reading of the BT / PropNex / CBRE data · Not investment advice
🏫 S — School Zone Premium15%★★★★★
The school zone premium is holding and widening. As base prices across OCR, RCR and CCR rise together, the premium for being within 1km of Ai Tong, Nanyang, Raffles Girls or Henry Park as a percentage of total price is actually compressing — but the absolute dollar premium remains. For buyers who need the school zone, the window to enter before prices reset further is the strongest it has been in 18 months.
🚇 T — Transport and Transformation35%★★★★☆
The land cost data confirms what the TEL and CRL corridors have been signalling: connectivity-adjacent land is being bid at premiums that will transmit directly into future launch prices. Dunearn Road at $1,625 psf ppr. River Modern at $1,420 ppr. Dover Drive at $1,556 ppr. Every new project on these corridors from 2027 onwards launches from a higher cost base. Projects already launched on these corridors — Dunearn House, Thomson Reserve, Parcel A — carry a structural land cost advantage over everything that comes after.
🏗️ T — Market Transformationincluded in T★★★★☆
The BT data confirms the structural story: median new sale prices have risen 22% since 2022, from $1,834 psf to $2,233 psf. Land rates for prime GLS sites are 13.1% higher in 2025–2026 than 2023–2024. These are not market-cycle peaks — they are cost-of-supply resets. When land costs $1,533 psf ppr on average, developers cannot price new launches below $2,200–$2,500 psf and remain viable. The floor is rising structurally, not cyclically.
🛒 A — Affordability Signal20%★★★★☆
The BT table tells the affordability story clearly: 14 of 16 projects launched with more than 70% sold on the first weekend. The market is absorbing higher prices. Vela Bay at 72% was the weakest take-up — and it was still the lowest land cost project in the OCR at $1,388 ppr. The market is not pushing back at $2,500 psf. It is absorbing it, repeatedly, across OCR, RCR and CCR. Singaporean household wealth and income growth are keeping pace — for now.
💰 R — Returns Outlook30%★★★☆☆
The returns story in 2026 is more nuanced than the headlines suggest. Land cost appreciation does provide a structural price floor — projects launched today at $1,037–$1,400 ppr should have capital protection from future higher-cost launches. But gross yields are compressing as prices rise faster than rents. The best yield-to-price ratio is now in OCR projects launched 2024–2025 at land costs below $1,000 ppr — exactly the window that Lentor, Springleaf and Parktown were sitting in.
Overall Market Signal · June 2026 73 / 100 — ⭐⭐⭐⭐ Rising floor · Buy now beats waiting · Land cost is the story
Jason's Saturday Morning — June 2026

Jason is 37. He and his wife have been sitting on their HDB MOP for eight months, watching prices. Every few weeks he opens a new launch website, looks at the PSF, and says: "It's too expensive." Then he goes back to waiting. He read the Business Times on Saturday morning — the headline about $3,000 psf becoming the new normal — and for the first time he felt something shift. Not panic. Something closer to recognition. The price he is waiting for does not come down when land costs keep going up. The developer who bought the Dover Road site at $1,556 psf ppr in 2026 cannot launch at $2,200 psf. The arithmetic does not work. Jason called James that afternoon. "Tell me honestly — is $3,000 psf really where this is going?" James told him it depends entirely on which corridor, which project, and which land cost floor you are buying into. This article is that conversation.

The Business Times asked the question on June 2, 2026: will S$3,000 psf be the new normal for Singapore condos?

The answer is: it already is — in CCR and large parts of RCR. And it is coming for well-located OCR projects. Not because of speculation. Because of arithmetic. Average GLS land rates hit $1,397 psf ppr in the first five months of 2026. Up 13% year-on-year. Up 23% from 2024. When land costs $1,400, finished units cannot be sold below $2,500.

Here is what the data actually means for buyers deciding right now — in plain English, with every number sourced.

$1,397Avg GLS land rate · Jan–May 2026 · up 13% YoY · PropNex data
+22%Median new sale prices since 2022 · $1,834 → $2,233 psf
14/16Projects sold 70%+ on launch weekend · June 2026 data
$1,533Avg GLS land rate for 2025–2026 sites · 13.1% above 2023–2024

Every Major Launch Since March 2024 — The Full BT Data Table

The Business Times published this table on June 2, 2026 based on CBRE Research and URA caveats as at May 21, 2026. It tells a precise story about the relationship between land cost, launch price and buyer demand. Read it carefully — the pattern is in the numbers.

Project Segment Launch Units Launch % Median PSF Land Cost (ppr)
Lentor Mansion OCR Mar 2024 533 75% $2,262 $985
Norwood Grand OCR Oct 2024 348 84% $2,078 $904
Emerald of Katong RCR Nov 2024 846 99% $2,628 $1,069
The Orie RCR Jan 2025 777 86% $2,723 $1,360
Parktown Residence OCR Feb 2025 1,193 87% $2,361 $885
Lentor Central Residences OCR Mar 2025 477 93% $2,214 $982
River Green CCR Aug 2025 524 88% $3,128 $1,326
Springleaf Residence OCR Aug 2025 941 92% $2,169 $905
Skye at Holland CCR Oct 2025 666 99% $2,949 $1,285
Penrith RCR Oct 2025 462 97% $2,793 $1,154
Faber Residence OCR Oct 2025 399 86% $2,153 $2,160 ⚠️
Zyon Grand RCR Oct 2025 706 84% $3,048 $1,202
River Modern CCR Mar 2026 455 90% $3,228 $1,420
Pinery Residences OCR Mar 2026 588 93% $2,548 $1,004
Tengah Garden Residences ★ OCR Apr 2026 863 99% $2,111 $821 ← Lowest
Vela Bay OCR Apr 2026 515 72% $2,863 $1,388

Source: CBRE Research · URA caveats as at 21 May 2026 · The Business Times · 2 June 2026

🔍 Three Patterns Hidden in This Table
Low land · high sell-through
Tengah Garden at $821 ppr sold 99% on Day 1 at $2,111 psf. Springleaf at $905 ppr sold 92%. Lentor Central at $982 ppr sold 93%. Low land cost = developer flexibility to price competitively = buyers rush in.
High land · strong if location justifies
Skye at Holland at $1,285 ppr sold 99% at $2,949 psf. Penrith at $1,154 ppr sold 97% at $2,793. Location premium absorbs high land cost — if the address is genuinely sought-after.
⚠️ Faber Residence anomaly
Land cost $2,160 ppr on an OCR project — by far the highest in the table — yet median PSF only $2,153. This is a land cost nearly equal to the selling price. Watch how resale values develop here; the margin for developer and buyer alike is extremely thin.

The Land Cost Ladder — What's Launching on Expensive Land Next

Every project in the table above was bought at a specific land cost. That land cost is the floor beneath the future launch price — developers need roughly 2.2x to 2.5x the land cost to cover construction, margin and sales. Here is the land cost progression from 2024 to 2027 — the pipeline that explains why prices can only go one direction.

📊 Land Cost Ladder — GLS Sites 2024 to 2027 · OCR and RCR Focus
Tengah Garden · 2025
Lowest in table
$821 ppr → $2,111 psf
Springleaf / Lentor
2024–2025 wave
$905–$985 ppr → $2,169–$2,262 psf
Pinery / Hudson Place
2025–2026 wave
$1,004–$1,037 ppr → $2,458–$2,548 psf
Vela Bay / The Orie
RCR 2025–2026
$1,360–$1,388 ppr → $2,723–$2,863 psf
⚠️ Dunearn Road · 2025
$1,625 ppr · highest city fringe 2026 → $2,900+ psf launching
⚠️ Dover Drive · 2026
$1,556 ppr → future launch est. $2,800–$3,000+ psf
Sources: BT June 2, 2026 · PropNex Research · CBRE · URA GLS tender results 2024–2026
The arithmetic is simple and unavoidable. A developer who paid $1,556 ppr for Dover Drive cannot launch at $2,200 psf. At 2.2x multiplier, the break-even launch price is approximately $3,400 psf. Everything that launches on the city fringe from 2027 onwards is priced above today's launches. That is not prediction — it is cost accounting.

What Rising Prices Actually Mean — For Each Type of Buyer

🏠 HDB Upgrader — Buying First Private The BT data delivers one clear message: the OCR projects with the best value for first-time private buyers — Springleaf at $905 ppr, Lentor at $982 ppr — are already launched and selling out. The next wave of OCR projects launches from $1,000–$1,200 ppr land. Your upgrade in 2028 is priced 15–20% above your upgrade in 2026. The window is now, not "after the market corrects." It will not correct below the land cost floor.
📈 Private Property Investor The land cost premium creates structural price support for projects already launched at lower land costs. Springleaf at $2,169 psf has natural price protection from future OCR projects that will launch at $2,400–$2,600 psf from $1,100–$1,300 ppr land. The best investments in 2026 are not the newest launches — they are the projects that launched 12–18 months ago on lower land cost and now sit below the new floor. Thomson Reserve at ~$2,700 psf vs the upcoming Chuan Grove on $1,376 ppr land is one example.
🤔 The "Wait and See" Buyer The table above shows 14 of 16 projects selling 70%+ on launch weekend. This is not a market where inventory piles up and prices soften. Buyers who waited from 2022 to 2024 paid more in 2024. Buyers who waited from 2024 to 2026 are paying more in 2026. The structural argument for waiting — "prices will correct" — requires developers to sell at a loss on land they already paid for. That is not how Singapore property works.
🏢 The CCR / RCR Buyer River Modern at $3,228 psf. Zyon Grand at $3,048 psf. River Green at $3,128 psf. These are not outliers — they are the RCR and CCR median. The lines between CCR and RCR pricing have blurred, as our PropNex Closer Masterclass data showed. Buyers who bought into the RCR at $2,500–$2,700 psf in 2023–2024 are sitting on meaningful gains. Union Square Residences at $2,848 psf with a $400K CDL discount is one of the last entry points below this new RCR/CCR floor.

Based on This Data — Three Projects Worth Serious Attention Now

The BT data tells you which corridor, which land cost, and which price band to buy into. Here is how that translates to specific projects that are still open for purchase in June 2026.

★ Dunearn House
D11 · Turf City · Launching Jul 2026
Land cost$1,410 ppr
Est. PSF~$2,900 psf
Next Plot 2 land$1,576 ppr · 11.8% ↑
Why nowFirst Turf City launch · Plot 2 resets price
Thomson Reserve
D20 · Launching Q3 2026
Est. PSF~$2,703–$2,948
School zone✅ Ai Tong 1km
CRL 2030✅ Not yet priced in
ComparableChuan Grove land $1,376 ppr → prices higher
Parcel A (Upper Thomson)
D26 · Launching Jan 2027
Est. PSF~$2,503 · best value
Land costLower than TR
ComparableSpringleaf sold 92% at $2,169 ppr
GFA✅ Fully harmonised
The BT table shows exactly what happens to prices as land costs rise. Springleaf at $905 ppr launched at $2,169 psf. Vela Bay at $1,388 ppr launched at $2,863 psf. Dunearn House at $1,410 ppr is launching at ~$2,900 psf. Thomson Reserve and Parcel A launch into a corridor where the next comparable land parcel — Chuan Grove at $1,376 ppr — will price above them at launch. That structural support is not a sales argument. It is arithmetic.
James's Note

I want to make one thing very clear about the Business Times data: it is not a prediction. It is a record. Fourteen projects launched since March 2024 with 70% or more sold on the first weekend. That includes projects at $2,100 psf and projects at $3,228 psf. The market is absorbing these prices — repeatedly, and across all three segments.

The number that I focus on is not the median PSF. It is the land cost. Because the land cost is the one number that cannot be negotiated after the GLS tender closes. When a developer pays $1,625 psf ppr for Dunearn Road, the new launch on that site will be priced to recover that cost. When Dover Drive closes at $1,556 ppr, same story. The $2,500–$2,900 psf range that feels expensive today is the floor beneath the projects that launch in 2028 and beyond.

The question I hear most often is: "Should I wait for prices to come down?" My honest answer is: wait for what catalyst? GLS land costs are up 13% year-on-year. Construction costs have not reversed. Household incomes in Singapore are still rising. The market sold 14 of 16 projects at over 70% on Day 1. What specific event would cause developers to price below their cost of land? There is none on the horizon.

This does not mean every project is a good buy at every price. Faber Residence with $2,160 ppr land cost selling at $2,153 psf is the anomaly in this table worth watching — the margin for capital appreciation is nearly zero at those numbers. That is the kind of thing I look at when I model a project for a buyer. The headline PSF is not the story. The land cost multiple is.

🔑 Get James's Land Cost Analysis for Your Target Project

WhatsApp James with the project you are considering. He will tell you the land cost, the multiple to selling price, how it compares to the BT table, and whether the land cost floor provides genuine capital protection — or whether you are paying for margin that has already been squeezed. Free. No obligation. One WhatsApp.

  • 📊 Land cost to PSF multiple check
  • 🆚 Compare to BT launch table
  • 💰 Capital floor analysis
  • 📅 Upcoming launch calendar
  • 🏠 Your TDSR at each price point
  • ✅ No obligation · No script
James Ong · CEA Reg No. R008385F · PropNex Realty · No obligation · Free analysis
📚 Related Articles on mychoicehomez.com
Dunearn House: The First Turf City Launch. The Next One Costs 11.8% More Land.
The BT table shows Dunearn Road at $1,625 ppr — the highest city fringe land bid in the 2026 data. Dunearn House on Plot 1 at $1,410 ppr launches before that reset arrives. Full analysis of what the land cost gap means for buyers.
Read the Dunearn House analysis →
🚇
Thomson Reserve 2026 — Complete Buyer's Guide
The BT data confirms: Springleaf at $905 ppr sold 92% at $2,169 psf. Thomson Reserve launches into the same D20/D26 corridor — where the next GLS parcel (Chuan Grove at $1,376 ppr) will price above it. Full factsheet and VVIP registration.
Read the Thomson Reserve guide →
🏠
Million-Dollar HDB: Should You Sell Now or Wait?
The BT data makes one thing clear: the longer an HDB seller waits, the higher their upgrade target is priced. The net proceeds model — including the CPF accrued interest warning — is the starting point for every HDB upgrader reading this data.
Run the net proceeds model →
Sources
The Business Times — "Rising land bids push new condo prices into focus — will S$3,000 psf be a new normal?" · Ry-Anne Lim · June 2, 2026
CBRE Research — New projects with launch sales over 70%; URA caveats as at May 21, 2026 — as published in BT June 2, 2026
PropNex Research — Average land rate for sites with residential component: $1,397 psf ppr Jan–May 2026 · PropNex data cited in BT
Savills — Alan Cheong · average land rates rose 12.1% from 2023 to $1,267 psf ppr · cited in BT June 2, 2026
CBRE — Tricia Song · average land rate for prime GLS sites 13.1% higher in 2025–2026 vs 2023–2024 · cited in BT June 2, 2026
URA GLS — Tender results 2024–2026 · individual land costs per project
James Ong · CEA Reg No. R008385F · PropNex Realty Pte Ltd. All pricing and land cost data sourced from The Business Times (June 2, 2026), CBRE Research, PropNex Research and URA published tender results. Median PSF figures are based on URA caveats and may differ from current available pricing. Forward price projections are James's analytical interpretation of published data and do not constitute a guarantee of future prices. This is not financial or investment advice. Consult a licensed property consultant and financial advisor for your specific situation.